How to get cities thinking about climate change

An article in Environmental Research Letters came out this month that discussed strategies for engaging urban residents in climate change issues. As an increasing percentage of U.S. residents live in urban areas, and cities are the primary sources of energy use and greenhouse gas production, it is critical to mobilize cities towards progressive climate change policies. The article states that citizens overall believe that climate change is occurring but may feel helpless as individuals. It is important for communicators of climate change issues to know their audience, and different cities will have different perspectives and needs.

Concern about climate change is no different from where it was in 1990 - only 62% of Americans are worried about global warming. Only 35% of people believe that global warming will pose a threat to them and their lifestyle during this lifetime.

The article emphasizes the need to focus on solutions for both individual citizens and cities that are realistic for dealing with climate change. There are an innumerable amount of opportunities for social change. A combination of bottom-up (e.g. local neighborhood) and top-down (e.g. regional, national, and international political) approaches will be needed to effectively combat climate change.