Study on state lotteries released

Philadelphia Inquirer: Study released on state lotteries

The study, conducted by a California consulting firm, looked at 20 state lottery programs. The conclusion: States could be bringing in an additional $14 billion if they tweak their lottery programs by attracting a new generation of players and by increasing the size of lottery prizes.

There are 43 state lottery programs, plus one in the District of Columbia.

The study suggested that states do more advertising and marketing on the Internet, especially as a way to reach a younger generation of players. And while online gambling is illegal in the United States, the report said lotteries might benefit from discussions to legalize Internet gaming.

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